Build a Ranking System Based on Location Reviews

How your TripAdvisor ranking is calculated (and how to better information technology)

Past Chris Alexandre |

Author Bio

GuestRevu's Founder and CEO, Chris Alexandre, has been creating and nurturing technology companies for over 25 years, and is focussed on providing hospitality professionals with valuable insights through hospitality tech.

Update:  Equally ofMarch 2018, TripAdvisor has updated the algorithm which calculates rankings on the popularity index. The aim of this update is to adjust the weighting of historical reviews to better reflect and reward consistency.Find out more about the2018 changes to TripAdvisor's algorithmsand if they might have affected you.

Many people in the hospitality industry accept a love/hate relationship with the review site TripAdvisor - they know it's there and suspect there is some value in utilising it every bit a tool to get more business, simply the thought of encouraging people to get out feedback can be daunting, non to mention quite stressful if you lot consider whatsoever negative feedback and how to manage it.

Even so, if y'all want to leverage every channel available to you online, to brand certain your beds are total the bulk of the time, and so you cannot ignore TripAdvisor and the role information technology can play in making sure you reach your targets.

In a recent survey it was discovered that 77% of respondents (hotel guests) relied on TripAdvisor reviews before selecting a identify to stay, and with 160 new reviews existence published every infinitesimal, and TripAdvisor'due south 375 million unique visitors every month, you simply cannot ignore the value of using the site to influence the controlling process of potential guests.

Nosotros won't become too technical here, but some understanding of how TripAdvisor works, and the terms used, will go a long style in making sure you accomplish a top ranking position.

The 2 scores

You may have noticed that sometimes a hotel is ranked number 20 in its area, but its reviews all say how wonderful information technology is, and that the hotel that came first in that area has several bad ones.

This tin can happen because, even though they are related, your rating is different from your ranking.

TripAdvisor Rating: This is the written review a guest will leave once they have stayed with you lot. Based on these reviews y'all will be given a rating, with 5 beingness the highest.

TripAdvisor Ranking: Much like Google, TripAdvisor uses algorithms to rank and score a holding based on a few dissimilar points.

Points of the popularity index

The popularity index determines how you rank confronting other backdrop in your geographic area. This is worked out in a few means, just the three main points that affect your ranking are the quality, quantity and age of your reviews. Then, to meliorate your ranking you demand to nourish to each one:

1. Quality of the reviews - Nothing digital is going to help y'all with this, it's down to expert old fashioned customer service and invitee experience. Make use of online surveys to notice out exactly where you lot're not meeting the mark. Use negative reviews to pinpoint any areas you may need to piece of work on to make sure you are delivering on your offering, and positive reviews to help you exceed expectations.
2. Quantity of reviews - Make sure every guest who passes through your entrance hall leaves a review. There are a few ways you can encourage this, the virtually obvious is by request, however there are tools available online which simplify the process of leaving a comprehensive review for guests.
3. Age of your reviews - The older the review the less weight it carries. Brand certain you lot take new reviews coming in all the time to score full-marks on this point.

NB: It'due south worth noting here that TripAdvisor does moderate reviews and if they suspect that an institution is paying for reviews or soliciting untrue feedback (like from family members who are far from objective), then at that place is a penalisation.

Your ranking isn't all that matters

You might exist ranked first in your expanse or you might exist ranked hundredth, but remember that people non numbers stay at your hotel. You take to exist a person as well, someone who is function of the conversation, y'all have to reply to your reviews.

This does not hateful only responding to those reviews which sing your praises, although a 'Thank-you' and 'Hope to run into you again' obviously go a long mode in showing appreciation. The real examination volition come in managing your negative reviews – and manage you must because should you hibernate or ignore them, you're going to miss out on the 85% of TripAdvisor users who say that a properly managed response to a negative review really improves their impression of the establishment.

"Make certain you engage, oftentimes and thoughtfully. Every bit mentioned, management responses are invaluable, simply so as well is current content. Brand sure your listing content is up-to-appointment and consider seasonal adjustments to ensure you are really appealing to travellers who are thinking most booking right now. Photos are extremely important, especially of the within of your property so it's worthwhile investing in some neat shots." — Sally Davey, Head of Industry Relations at TripAdvisor

Are you making the most of your TripAdvisor listing? Nosotros've put together The Essential TripAdvisor Checklist so y'all can brand sure that you lot're ticking all the right boxes for your potential guests. Click on the banner below to download the handy, free checklist.

Topics: TripAdvisor, Best practices, Reputation, Feedback

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Source: https://blog.guestrevu.com/two-steps-to-improve-your-tripadvisor-ranking/

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